New Era - 9 Forty Ventile Cap - Black
- 100% Cotton Ventile
- Six Panel Construction
- Adjustable Buckle
- New Era Side Embroidered Branding
New Era 9FORTY design cap constructed from hard-wearing, world-conquering Ventile materials. Finished in black, the contoured crown features a woven Ventile tab on the front-left panel and an embroidered NE flag further to the left. The Ventile fabric construction means you’ll be wearing the same material as worn by Sir Edmund Hilary when he scaled Everest. A curved visor keeps you shaded at all times, while a tonal fabric strap at the rear allows for adjustable sizing.
In the 1920s Ehrhardt Koch sees an opportunity to redesign the process and quality of headwear and borrows money from his sister and former co-worker to start E. Koch Company. In its first year of operation, the company used their new process to produce more than 60,000 Gatsby-style caps. After a successful launch, E. Koch Company officially changes its name to New Era Cap Co.